Want Your Trade Publication Cover?

You’ve got a great story now you need a great image to make the cover.

Getting the cover of a trade magazine is never a guarantee but without a great image to provide to the publisher, you’ll never even get close.
So how do you increase your chances of getting the cover? Hire a pro. A pro with the vision to see what you do, how you do it and what the magazine editors are looking for on the cover of their next publication.
A seasoned professional industrial / commercial photographer will have done their due diligence before designing the image. Yes, images need to be designed. Some of us will actually sketch up a drawing but others will write up a detailed description. Either way, this ensures everyone is on the same page.

The photographer will have researched your industry and the specific targeted magazine prior to submitting their concept. They will have looked back over the past year or so of magazine covers so they have a complete understanding of what appeals to the magazine editors. Although you’re marketing your company, this one needs to target the editor first. If they don’t like it, it will never be on their cover.

Besides the image, there is usually a story inside. Make this as good as you can. The combination of the two will either put you on the cover or be one of the top contenders. There may be a point in time when the magazine will actually solicit your company for the cover story and you’d better be ready. Know who needs to be called and be confident in their abilities.

Prior to each of these cover shoots, I did all of the above to ensure the image had the best possible chance of making the cover. Looks like it worked!
©2017 Wayne Dion / Dion & Company


Promoting your Med-tech products and services

From R&D Labs & clean rooms to the marketplace.

As you walk around your company you see everything going on. Who is in the QC department, who is at work in the clean room and who is boxing up the products and shipping them out to the customers.

The problem is that day after day you see the same thing from the same perspective. After a while, what you see is only what’s out of order. A work table has been moved, a box of supplies is missing, etc. Not an ideal perspective for promoting your company, its capabilities and its brand.

So how are you supposed to impress potential customers with your operation and facility when you’re not even seeing it for what it can be?

Get a set of creative eyes to take a look and show you something you’ve never seen before inside your own house. It’s your place and you’ve never seen the angles, the light, the textures and colors as well as the overall process the way a professional industrial / commercial photographer will see it.

Every time you add a new process or capability the approach is that this has to happen like this and that has to be done in that order for the process to be correct.

When it comes to creating a visual to promote your med-tech company you need something different. You need a perspective brought on by a creative individual and not a scientific technician. Their perspective almost never happens at eye level. It never happens with the available artificial light that illuminates the entire company. Doesn’t matter if it’s state-of-the-art LED lighting, HMI, incandescent or fluorescent light. Whatever it is, it’s not shining the best light on your people, products and processes for marketing and building your brand.

The right industrial photographer comes fully prepared with lights, gels, lenses, backdrops and an understanding of your industry.

Even though today’s advanced digital cameras can capture an image with little or no light, there are trade-offs. Increasing the sensitivity of the camera increases noise. Sensor noise is unacceptable for professional marketing or display images. Photos that represent you and used for everything from magazine ads to web sites, brochures or trade booths.

At Dion & Company, we never use a film speed above 320 ISO. Our fleet of Nikon cameras can record up to 64,000 ISO but that comes with a price we are not willing to pay. We bring 3 different lighting kits with us on every project. LED, tungsten and electronic flash systems are all with us when we arrive. Add to that an array of diffusers, gels and light modifiers and we’ve got you covered. The image posted here required 6 lights to achieve and it made the cover of a medical device trade publication.  Definitely not photographed from eye level with available light on a cell phone.

Call Dion & Company when it’s time for a different perspective.

©2017 Wayne Dion / Dion & Company


Contact Us

Wayne Dion
Dion & Company
Boston Aerial
508.626.8822

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