Promoting your Med-tech products and services

From R&D Labs & clean rooms to the marketplace.

As you walk around your company you see everything going on. Who is in the QC department, who is at work in the clean room and who is boxing up the products and shipping them out to the customers.

The problem is that day after day you see the same thing from the same perspective. After a while, what you see is only what’s out of order. A work table has been moved, a box of supplies is missing, etc. Not an ideal perspective for promoting your company, its capabilities and its brand.

So how are you supposed to impress potential customers with your operation and facility when you’re not even seeing it for what it can be?

Get a set of creative eyes to take a look and show you something you’ve never seen before inside your own house. It’s your place and you’ve never seen the angles, the light, the textures and colors as well as the overall process the way a professional industrial / commercial photographer will see it.

Every time you add a new process or capability the approach is that this has to happen like this and that has to be done in that order for the process to be correct.

When it comes to creating a visual to promote your med-tech company you need something different. You need a perspective brought on by a creative individual and not a scientific technician. Their perspective almost never happens at eye level. It never happens with the available artificial light that illuminates the entire company. Doesn’t matter if it’s state-of-the-art LED lighting, HMI, incandescent or fluorescent light. Whatever it is, it’s not shining the best light on your people, products and processes for marketing and building your brand.

The right industrial photographer comes fully prepared with lights, gels, lenses, backdrops and an understanding of your industry.

Even though today’s advanced digital cameras can capture an image with little or no light, there are trade-offs. Increasing the sensitivity of the camera increases noise. Sensor noise is unacceptable for professional marketing or display images. Photos that represent you and used for everything from magazine ads to web sites, brochures or trade booths.

At Dion & Company, we never use a film speed above 320 ISO. Our fleet of Nikon cameras can record up to 64,000 ISO but that comes with a price we are not willing to pay. We bring 3 different lighting kits with us on every project. LED, tungsten and electronic flash systems are all with us when we arrive. Add to that an array of diffusers, gels and light modifiers and we’ve got you covered. The image posted here required 6 lights to achieve and it made the cover of a medical device trade publication.  Definitely not photographed from eye level with available light on a cell phone.

Call Dion & Company when it’s time for a different perspective.

©2017 Wayne Dion / Dion & Company